Integrations Product Launch
During the summer of 2024, Calendly’s product marketing team decided to develop a product launch around the re-promotion of some of the product’s most popular integrations. Our goal would be to drive integration adoption of some of our most popular integrations, Salesforce, HubSpot, Stripe, PayPal and ActiveCampaign, and more. In addition, we also wanted to promote use of our browser extensions and mobile app. I was tasked with developing the creative direction for this campaign.
My main goal with this campaign was to start tying in some of the new creative and product illustrations from our website to ensure we had a cohesive experience for our prospects and users. I took most of the already created product attractions from our web design team and developed campaign direction around these. We worked to use large, solid shapes clipped within a background as our main component for all of the creative. Note: Normally when first beginning work for a product launch or campaign, I’ll create “sample assets” to give the team an idea of what social posts, blog art, etc. may look like. Below is an example of this.
Initial Concept
Social templates
Below are the final social templates created for the social team to use when creating posts throughout the summer/fall for this campaign. The team will use these as a starting point and then receive a final sign-off/review from the creative team.
Example of Final Assets
Final LinkedIn post promoting Calendly’s browser extension updates.
Blog post example promoting our mobile app and a GIF animation promoting all of the integrations Calendly connects with.
More Projects
Hubspot Inbound Booth