Elevation Everest
Elevation Everest is an endurance race challenge based in Winter Park, Colorado just a few hours outside of Denver. The racing series held its first event in 2024. During the race, participants hike or trail run up a mountain, gondola down, and repeat the process until they reach the same elevation gain as Mount Everest. The race can be completed individually or in teams. In December of 2023, I was contracted to develop the event branding for this race. To learn more about EE and check out content from last year’s event, click here.
Research
Before beginning any design work, I met with the Elevation Everest. They provided examples of other brands they admired and as well as a full design brief with information on their target audience, brands they admired/wanted to use as inspiration, and goals for 2024. Once I had this information, I started gathering inspiration for an initial concepting presentation.
First Round of Logos
Next Round of Logos and Color Exploration
For the next round of logo iterations, we focused on exploring two potential logo options along with potential color palettes. All of the colors were pulled from those found in the outdoor scenery of Colorado, specifically the mountains.
Final Branding
For the final branding, the team decided to go with a 2-color logo with a more extended color palette to be used for social assets and in-person event branding.
Paid Social Ads
Below are just some of the ads I developed to promote the race. We leaned into bright colors and bold type.
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