Psychologist Branding
In 2022, Dr. Nate, a California-based psychologist, was looking to rebrand his private practice. His desire was to create branding that would stand out amongst the competition.
Logo Exploration
Below are the first renditions of logos that were developed for Dr. Altmeyer’s practice branding. Research/inspiration was taken from old masonic emblems, psychology books covers from the 19th and 20th centuries, as well as mysticism artwork.
Final Logo and Color Palette
The final logo chosen for the branding was inspired by waves. They are meant to echo the ebbs and flow of life and the benefit of having a psychologist to help guide you as you move through your own experiences. The color palette is inspired by nature, specifically the serenity of the Pacific Northwest. The natural colors are meant to invoke a sense of calm and safety.
Social Media
We developed a series of social templates that could be used for various promotional materials. Again, they mostly use nature photography, simplistic geometric shapes, and the brand’s color palette.
